Organizational Performance From Happiness Perspectives: Futuristic Measurement


This paper propagates that organizational performance should be evaluated through more relevant measures other than conventional financial and non-financial measures. The past study stressed that the practical organizational performance evaluation system should ensure the balance of financial and non-financial performance measures. In addition, organizational performance measures need to be chosen according to the context of the organization as they may have different outcomes in terms of performance. The appropriate selection of organizational performance measures is seen as a crucial factor in effectively accomplishing organizational strategic objectives. Therefore, this paper introduces the futuristic organizational performance measurement through happiness perspectives covering employees’ happiness, customers’ happiness and shareholders’ happiness. Non-financial performance could be measured through employee and customer happiness, whereas financial performance can be measured through shareholder happiness. Future research could confirm and enhance further the findings and contribution of organizational performance from happiness perspectives.

Jul 1, 2022
How to Cite
MUTHUVELOO, Rajendran; KEAT, Oh Chung; TEOH, Ai Ping. Organizational Performance From Happiness Perspectives: Futuristic Measurement. Journal of Entrepreneurship, Business and Economics, [S.l.], v. 10, n. 1, p. 265–276, july 2022. ISSN 2345-4695. Available at: <>. Date accessed: 23 july 2024.

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