Application of Artificial Intelligence in FinTech: The Decision of Youth Investors to use Robo-Advisor Platform as Micro-investing Alternative

  • Rafiatul Adlin Hj Mohd Ruslan Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Malaysia
  • Muhammad Azman Ibrahim Department of Economics and Financial Studies, Faculty of Business and Manage-ment, Universiti Teknologi MARA, Selangor, Malaysia
  • Nor Harlina Abd Hamid Department of Economics and Financial Studies, Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Malaysia

Abstract

In light of the emergence of artificial intelligence in financial technology and the fourth industrial revolution, this study aims to propose a research framework on the decision of youth investors in Malaysia to use robo-advisors. This study will examine the youth investor characteristics and robo-advisor characteristics that may influence youth investors' usage of robo-advisor platforms. Technological advances and knowledge-intensive activities increasingly drive economic growth; therefore, research on factors affecting the use of robo advisors should be performed to understand why more young people are investing in digital platforms. This objective will be answered using logistic regression throughout the study.


Research paper


Keywords: Artificial Intelligence, Financial Technology, Logistic regression, Micro-investing, Robo-advisor


Reference to this paper should be made as follows: Ruslan, R. A. H. M., Ibrahim, M. A., Abd Hamid, N. H. (2022). Application of Artificial Intelligence in FinTech: The Decision of Youth Investors to use Robo-Advisor Platform as Micro-investing Alternative. Journal of Entrepreneurship, Business and Economics, 10(2S2), 38–54.           

Published
Oct 28, 2022
How to Cite
RUSLAN, Rafiatul Adlin Hj Mohd; IBRAHIM, Muhammad Azman; ABD HAMID, Nor Harlina. Application of Artificial Intelligence in FinTech: The Decision of Youth Investors to use Robo-Advisor Platform as Micro-investing Alternative. Journal of Entrepreneurship, Business and Economics, [S.l.], v. 10, n. 2S2, p. 38-54, oct. 2022. ISSN 2345-4695. Available at: <http://scientificia.com/index.php/JEBE/article/view/188>. Date accessed: 10 mar. 2025.
Citation Formats
Issue
Vol 10 No 2S2 (2022): Theme: Digitalization Progress in Business Practices
Section
Articles
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